Help center
Anny Rates, answered.
Everything budget-conscious and limited-service operators ask about rate shopping and how Anny Rates works, from where the data comes from to how fast you can get started.
Rate shopping basics
The fundamentals.
What is hotel rate shopping?
Rate shopping is the practice of monitoring what comparable hotels charge for the same dates, then comparing those rates to your own. It turns pricing from a guess into a decision, so you can see where you sit against your market before you set tonight's rate.
Why do hotels need a rate shopper?
Hotel rates move constantly across dozens of channels, so checking competitors by hand is slow, inconsistent, and out of date the moment you finish. A rate shopper does it automatically and continuously, so your pricing reflects today’s market instead of last week’s spreadsheet.
How is a comp set defined?
Your comp set is the small group of hotels you actually compete with for the same guests, usually picked by location, star rating, room type, and target market. In Anny Rates, a comp set is one client property plus five competitors (six hotels total), which is enough signal to price confidently without drowning your team in data.
How often should I check competitor rates?
For most limited-service and budget properties, a daily look is plenty. Rates and availability are refreshed every day so you always open to current numbers. Check more often around high-demand dates, local events, or while you’re running a promotion.
Is rate shopping legal?
Yes. Rate shopping uses pricing that hotels publish openly on booking channels, the same information any traveler sees when comparing options. Anny Rates reads published rates from Google Hotels rather than circumventing any system.
About Anny Rates
What the product does.
What does Anny Rates do, exactly?
Anny Rates does one thing exceptionally well: comp-set rate intelligence. It monitors what every hotel in your comp set is charging, pulled daily from Google Hotels, and shows you where your rate sits against the market average and the lowest competitor, so you can price every room with confidence instead of guesswork.
How is this different from a full revenue management system?
Big platforms bundle rate shopping with forecasting, channel management, business intelligence, and AI agents, power that comes with cost, setup, and training most small operators can’t justify. Anny Rates deliberately stays narrow: fast, affordable, low-training rate monitoring. No revenue-management degree required, just clear answers about where your rates sit.
What kind of hotels is Anny Rates built for?
It’s purpose-built for budget-conscious, limited-service, extended-stay, and independent hotels: the operators who need pricing clarity but don’t have the time, budget, or dedicated revenue team to run an enterprise platform. Small properties often benefit most, because a rate shopper gives them the same market visibility the big chains have.
Do I still need a revenue manager if I use Anny Rates?
Anny Rates gives you the market data; the pricing call is still yours. It removes the tedious part, collecting and refreshing competitor rates, so whoever owns pricing at your property spends their time deciding, not data-entering. Many of our users don’t have a dedicated revenue manager at all, which is exactly who we built this for.
Who is behind Anny Rates?
Anny Rates is built by Daniel Wise, who founded one of the original hotel rate-shopping tools back in 2012 and sold it in 2015. It’s a second act: the same focus on simple, reliable rate intelligence, rebuilt on modern data sources for today’s budget and limited-service operators.
Data & accuracy
Where the numbers come from.
Where do the competitor rates come from?
Anny Rates sources nightly rates and availability from Google Hotels, a clean, reliable feed that covers branded, independent, and OTA pricing. We use a stable data provider rather than fragile, ad-hoc website scraping, so your numbers stay consistent day to day.
How current is the data?
Comp-set rates are refreshed daily for portfolio monitoring, so each report reflects the current market. When you need an on-the-spot check, whether for a demo, a debug, or an urgent pricing decision, a manual refresh can pull live numbers on demand.
How accurate are the rates?
Because rates come from a structured Google Hotels feed using consistent search parameters, you’re comparing like for like instead of catching different room types or rate plans by accident. That consistency is what makes day-over-day trends trustworthy.
Can Anny Rates tell me when a competitor is sold out?
Availability is part of the feed, so when a comp-set hotel shows no availability for a date, that’s a signal of tightening demand, often your cue to hold or raise your own rate for that night.
Setup & integrations
Getting started and connecting tools.
How long does setup take?
Minutes. You define your property and comp set, and Anny Rates starts monitoring the market the same day, so it’s useful from your very first report. There’s no lengthy onboarding or implementation project.
Can I get the data into my PMS or revenue tool?
Yes. Anny Rates is API-first, and every plan includes API access plus CSV export, so you can push comp-set rates into the systems your team already uses instead of copying numbers between tabs.
I already use another rate API. Is switching hard?
Our rate API is designed as a drop-in replacement. The inputs and outputs mirror the major incumbent API, so in most cases switching means changing the endpoint URL and your API key. (This is available in early access; we’ll walk you through it.)
Do you offer custom integrations?
Yes. Custom PMS and RMS integrations are available as an add-on if you need a tighter connection than the standard API and CSV export provide. Talk to us about your stack and we’ll scope it.
Pricing & access
Plans and getting in.
How much does Anny Rates cost?
Pricing is flat and per comp set across Starter, Core, and Pro tiers, currently discounted for early subscribers. A comp set is one client property plus five competitors. There’s no per-feature upsell maze and no enterprise contract; see the pricing page for current numbers.
How does Anny Rates pricing compare to the big platforms?
Full commercial platforms typically start around $99 to $219 per month and can carry setup fees and renewal increases. Anny Rates starts at $20 per month per comp set because it does rate monitoring and nothing you don’t need: flat, predictable, and built for tight margins.
Can I monitor more than one comp set?
Yes. Pricing scales by comp set, so multi-property operators and management companies can add a comp set per hotel and keep each property’s market view separate.
Is Anny Rates available now?
Anny Rates is in early access. Start your free shop to see where your rates sit against your own comp set. Early subscribers also lock in discounted pricing.
Still have a question?
See Anny Rates on your own comp set. We'll show you exactly where your rates sit today, and answer anything the FAQ didn't.
Built for budget-conscious hotels · No enterprise contract · Set up in minutes