Our story

Rate intelligence for the hotels everyone else prices out.

Anny Rates is built for budget-conscious and limited-service operators by people who have spent more than a decade in hotel rate shopping.

Why we built it

A simple idea the big platforms left behind.

Hotel revenue management has always been built for the big chains: expensive platforms, long rollouts, and feature sprawl that independent and limited-service hotels neither need nor can afford.

Our founder, Daniel Wise, has worked in hotel rate intelligence since 2012, building tools for independent hotels that needed clear comp-set pricing without enterprise overhead.

What stayed with him was how many smaller operators still had no simple, affordable way to see what their competitors were charging. The heavy platforms only got heavier, and the budget-friendly option quietly disappeared.

Anny Rates is the answer to that gap: a focused, modern rate-shopping tool built on Google Hotels data and priced for the operators the big revenue suites leave behind.

Anny Rates is part of Anny AI.

The principles behind Anny Rates.

More than a decade in hotel pricing taught us what actually matters to a working operator. These are the convictions Anny Rates is built on.

Narrow beats bloated

We do rate shopping, and we do it well. No sprawling revenue suite, no features you'll never open. Just the competitor pricing you need to set tonight's rate.

Affordable by default

Rate intelligence shouldn't be a luxury for chains. Pricing stays within reach of the independent and limited-service hotels we built this for.

Useful on day one

No integration project, no IT ticket, no training week. Tell us your comp set and you're shopping rates in minutes.

Why Anny Rates

Built by the operator who pioneered hotel rate shopping.

Anny Rates is the work of Daniel Wise, who founded a hotel rate-shopping tool back in 2012 that thousands of hotels relied on before it was acquired in 2015. Anny Rates brings that same operator-built simplicity to a modern data foundation, focused squarely on the budget-conscious and independent hotels the big revenue suites price out.

Daniel WiseFounder, Anny Rates

5,000+

Properties at acquisition

Hotel brands served

110+

Countries

2015

Acquired by The Rainmaker Group

Figures reflect Daniel's prior rate-shopping company, the team's track record, not the Anny Rates install base.

See your market the way the big chains do.

See Anny Rates on your own comp set. We'll show you exactly where your rates sit today, with no enterprise contract required.

Start your free shop Request a demo

Built for budget-conscious hotels · No enterprise contract · Set up in minutes